Of all the forms of internet marketing, SEO Portland is the most dynamic and also the most challenging as Google keep on tweaking and improving their algorithm to ensure optimal user experience. Contact Moving Mountains at
330 SW Yamhill St #200, Portland, OR 97204, USA
Having said that, it offers a lot of scope for marketers who make it their business to stay on top of things by continually rethinking their game plan.
It goes without saying that success mostly comes from planning ahead of time and having a set strategy in place to ensure you get where you want to go.
SEO services NYC company, Moving Mountains Advisors had a look at some key elements of SEO they feel would be important to adhere to for 2017.
What is really nice, is that most of these techniques would take you much further than just 2017 and have a significant influence on your future success on the net.
The Need to Focus More on Local Search
You may have heard of Google Possum, which is an algorithm update that took place during September 2016. What happened since then is that a lot of websites were affected in how they ranked for local search.
Even though Google neglected to confirm that they made any changes, Portland SEO services and elsewhere beg to differ as they noticed big differences regarding local search results.
To prove this statement, you just have to take any business in New York and find them on the Local Finder. The chances are good that you’ll find them listed here where it wasn’t the case before. Search Engine Land wanted to see how different positioning would change the local search results and noticed a massive difference when keywords were optimized for local search. This is a sure indication that the recent Possum update is a significant one and something one should be aware of.
If you have a brick and mortar business with a demographic that is mainly located in a single region, then you should pay close attention to what Possum demands of you.
One way to focus more of your attention on local search during 2017 is to implement the following strategies:
- Diversify your local keywords by targeting different keyword phrases that emphasize the same local area but stated differently. An example of this is “pet store New York,” which can also be positioned as “New York pet store” or “NYC pet store.”
- Ensure you update your Google My Business listing.
- Be aware of the fact that Google is making use of IP addresses when they generate results.
Putting Mobile First
Needless to say, marketers would be putting mobile first and desktop second. You just have to look at a graph by MOZ during the latter part of 2016 to realize that mobile is more dominant.
We are not suggesting that you should abandon desktop altogether as a sizeable amount of visitors would still come through the desktop. However, 2017 will prove to be the tipping point where New York SEO consultants should adopt a mobile first attitude.
What does it entail to think about mobile first?
- If you haven’t done so already, you should make use of RWD (Responsive web design).
- Get rid of interstitials (Page inserted on a website that interferes with the normal flow of editorial content for the purposes of promotion or advertising)as it will get you penalized in 2017.
- Simplify your web design
- Minimize redirects
Going at Warp Speed
It is not good enough to just have a website that is just fast but does not operate at lightning speed. While it was important to have a quick loading site in 2016, it is even more important for 2017. Research revealed that as much as 40 percent of online shoppers abandon a website that takes longer than 3 seconds to load.
This is mainly the case with mobile users who have higher expectations and desired a fluid experience. If you are behind the curb, you will feel the pain regarding the number of visitors, how man
Google went as far as launching their AMP (Accelerated Mobile Pages) project, which is a stripped down version of the mobile web that runs on a reinvented version of languages used to create pages such as HTML.
New York search engine specialists, Moving Mountains Advisors recommend you check out the AMP project and learn as much as you can about it. Talk to either Travis or Josh about making your site insanely fast by calling (800) 955-9373.